Bedrock data has introduced two govt leaders to the enterprise’s administration group.
To aid the enterprise’s continued rapid enlargement plans, Alan DiPietro has been named chief income officer (CRO), and Zak Pines joins as vice president of marketing.
“Bedrock records is starting to be straight away and the addition of Alan and Zak to our govt management crew brings new depth and experience to our enterprise,” mentioned Thor Johnson, CEO, Bedrock facts. “Their vision and resourceful approach to demand generation and salary increase will gasoline client acquisition in today’s hot market for SaaS integration items. ”
A 27-yr revenue veteran and arms-on income entrepreneur, DiPietro has a proven record in main early-stage startup sales organizations from product launch to IPO and/or acquisition. He became a key member of the LogMeIn income administration group that pioneered an integrated e-commerce and inside revenue method model that powered the business’s IPO. Ahead of joining Bedrock statistics, DiPietro changed into the vice president of global sales for Infinio programs. He previously served as the vice chairman of international sales for vKernel (got by way of Dell/Quest software) and in revenue leadership roles for Interliant and MapInfo.
“It’s a thrilling time to be part of Bedrock statistics. The company is completely positioned to assist valued clientele integrate all their SaaS and cloud-based applications,” referred to DiPietro. “Bedrock data is driven with the aid of our key platform partners’ needs for deeper and extra frequent connections to different SaaS items. Our single focus on fixing this difficulty has allowed us to aggressively expand income in partnership with organizations like HubSpot, Marketo and ConnectWise. ”
Bedrock information’s connector accomplice ecosystem includes Salesforce, NetSuite, Microsoft Dynamics, ConnectWise, SugarCRM and Zoho for CRM; HubSpot, Marketo, Pardot and Eloqua for advertising automation; and a number of established SaaS methods including PhoneBurner, Intercom, Shopify, ZenDesk and MailChimp.
Pines joins DiPietro as a part of a unified profits team at Bedrock facts. Pines is an information-pushed, know-how-savvy advertising chief with more than 15 years of journey in delivering closed loop demand generation boom pushed by built-in advertising. He joins Bedrock facts from Ipswitch, Inc. The place he was senior director, marketing. Just before Ipswitch, Pines held advertising technology leadership roles with Avitage and LiveTechnology. Pines holds a bachelor’s diploma in economics from Yale college.
“marketing automation and CRM programs are the backbone of today’s facts-driven businesses. Despite the fact with so many really expert systems populating and reporting statistics across the customer lifecycle it can also be very difficult to drive, music, video display and document on consumer engagement,” mentioned Pines. “Bedrock facts is uniquely delivering a comprehensive platform to resolve this challenge by using connecting disparate cloud techniques to power more advantageous business insights, alignment and resolution making. I’m delighted to be part of the business’s leadership crew to assist evangelize their cost and support the business’s persevered increase.