Microsoft CEO Satya NadellaGetty pictures/Mat Hayward
Microsoft has signed a six-year settlement with HP for its Salesforce-killer cloud application, Microsoft Dynamics.
Dynamics is Microsoft’s “consumer relationship management” tool, which helps salespeople track interactions with clients and prospects.
It be no longer incredible that HP would comfortable up to Microsoft during this manner. HP, the computing device/printer enterprise that was created after HP split itself into two corporations, is terribly elegant on Microsoft and on windows for its laptop business. Both have at all times been shut companions in all styles of techniques.
But there may be a catch. Earlier than the cut up, HP turned into a in demand customer of Salesforce. In 2012, HP now not most effective signed on to use Salesforce’s CRM device, sales Cloud, however also a bunch of different connected stuff from Salesforce. HP turned into one in all Salesforce’s largest deals that yr.
HP became such an important consumer at the time that it turned into using Salesforce utility by itself computing device servers and hardware in Salesforce’s information center — a partnership named “the Superpod. ” both also grew to become the Superpod right into a product accessible for sale for different corporations.
The Superpod should have become the area of the different company created within the split, Hewlett Packard enterprise, leaving HP Inc. Free to employ its personal CRM from somewhere else.
And Microsoft won. Ever due to the fact Microsoft did not buy Salesforce, Microsoft has doubled down on competing with Salesforce.
Microsoft purchased LinkedIn for $26 billion, famously snatching it out of Salesforce’s fingers, to assist strengthen its Dynamics software and challenge Salesforce even more. Meanwhile, Salesforce purchased a Microsoft office competitor, Quip, and indicated that it be video game on with Microsoft.
Salesforce could not be automatically reached for remark.
SEE additionally: Salesforce CEO Marc Benioff suggests his rivalry with Microsoft is again on SEE additionally: The 26 foremost-paying non technical jobs within the tech business NOW WATCH: Scientists found something ‘shocking’ that may rewrite a key a part of human evolution Loading video. . .